Conversion Optimization (CRO) With Google Optimize
What is Conversion Rate Optimization(CRO)?
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action. This action could be filling out a form or making a purchase. This all depends on what your goals are.
What is a conversion rate?
Your site's conversion rate is the number of times a user completes a goal divided by your site traffic.
Google Analytics? What is that?
With Google Analytics, you can uncover the insights that drive real results. Stay on top of key business activities and determine how successful your site is at turning users into customers. Analytics gives you comprehensive digital tools to help you better understand your customers and evaluate your site, content, and products.
Google Optimize is a free website optimization tool that helps online marketers and companies increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of website content. You can also serve specific dynamic content to different users based on predefined parameters. This could be the users language, location, and many other demographics.
Want to get more familiar with Google analytics so you can get the most out of your website? I would recommend taking some free courses for further education. They can be found at the page below.
Getting the most out of your digital marketing depends heavily on being able to interpret and react to data from your website visitors. These tools if used properly will go a long way in growing your business.