Do I Need To Hire A Digital Marketing Consultant?
Of course the answer is....you can do whatever you want. However, is that profitable? Most small businesses don't have a massive budget for digital marketing, but doing it yourself will likely not yield the R.O.I that you desire. Three things to consider are:
Time is such a valuable possession. Most of us wish we had more. This goes for myself, I routinely don't have enough time to work ON my business I am always working IN my business. Not having someone who can put the time into looking at data and executing a solid monthly plan to ignite brand awareness or improve visibility will end up crumbling.
What worked in search marketing won't always be what works the following year.
New trends are always developing in the world of internet marketing. Having someone that is on the ball on the latest in the industry will yield impressive insights and results.
Lets face it learning about the various aspects of putting together a successful search strategy takes some knowledge. Unless you are ready to put some time and effort into mastering this field. Hiring an expert is best! It is just way to wide a field to utilize half measures.