Google is Reducing Keyword Data in Search Terms Report
On September 1st, Google announced that it will be reducing the data in the "search terms" report within Google Ads. They will start to only make the most popular queries visible in this report and remove the search queries that are not.
Undoubtedly, this will hurt smaller businesses who do not have the room to be dumping money into ad campaigns with less control over bidding.
What can we do?
-Make regular use of the negative keywords feature.
-Gain insight from Bing Ads keyword search data for more search terms.
-Make use of exact match types if possible in targeting.
-Invest or develop skills in other disciplines like #SEO