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  • Shane Smith

How SEO Brings Value (Infographic)



It is not always SEO performance that is the culprit of a website's fall in visits or traffic. Often times it's outside factors that are moving the numbers. Here are a few things to ask before diving deep into SEO data.


-Is this a seasonal trend?


-What is going on in this particular market that could be shifting search volume?


-Was there a recent cut back or elimination of any other forms of advertising online or offline?


-Was there a major algorithm change that changed the search results in your industry?


-How is your site's reputation? Check to see if a negative review or negative chatter on social media could be hurting your numbers.

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