• Shane Smith

How to Measure SEO Success

If you are determined to affirm or reaffirm your supremacy on digital markets and improve your profit margins fast, you have to work hard on improving your online presence. More specifically, you have to design and followa cohesive, personalized SEO plan. Many business owners are already going down this path, but only a few of them actually bother to monitor their progress. A SEO audit will let you explore the strengths and weaknesses of your original plan and implement the right changes, if necessary. This brings us to a very important question: how can you actually measure SEO success?

3 Optimization-Related Factors That Should Be on Your Mind at All Times

You can evaluate the overall performance of your website by simply taking a closer look at 3 important factors: ranking, traffic and conversions. These 3 essential key performance indicators will allow you to assess the effectiveness of your most recent SEO campaigns and make wiser optimization decisions in the long run.

a) Rankings. Since recent studies indicate that top-raking websites found on the first page in Google get approximately 92% of traffic share, it becomes obvious that you should monitor keyword rankings regularly. Keyword ranking information lets you make smarter decisions and focus on popular search phrases that provide the highest number of benefits.

b) Traffic. A successful search engine optimization strategy will always lead to a considerable increase in organic traffic. The amount of traffic that you can realistically expect to witness depends a great deal on the size and the particularities of your targeted audience. For instance, a SEO campaign developed for a large company selling shoes for men and women worldwide will benefit from much more organic search traffic, compared to a different optimization tactic employed to boost the visibility of a small business selling ice cream locally. While you’re here, you can dig a little deeper to assess the quality of your website traffic. In this context, you should analyze 3 important metrics: pages per visit, bounce rate and visit duration.

c) Conversions. Is your website converting? You can find the most accurate answer to this question by taking a closer look at several types of conversions, including whitepaper downloads, phone calls, social shares and new newsletter subscriptions.

All in all, these 3 prominent KPIs will let you assess the effectiveness of your current and future SEO campaigns. But how exactly can you interpret these indicators on your own, without involving an optimization expert in this process? Fortunately, there are many online tools available at this point that give you the opportunity to measure your SEO success and find out which areas still leave plenty of room for improvement. Here are 5 great examples of free and

almost free online tools that may do the trick for you, allowing you to decide whether your SEO campaign should be listed as a winning set of strategies or as the shortest path towards epic fail.

5 Tools That Help You Assess the Effectiveness of Your SEO Strategies

1) Google Adwords Keyword Tool. Using this tool, you can conduct extensive keyword research and craft reader-oriented content for all your pages based on popular queries.

2) Google Analytics. This free, awesome analytics tool introduced by Google makes your life a whole lot easier, by allowing you to troubleshoot website-related problems on your own, in a timely fashion. In case you want to gain an insight into important matters such as visitor demographics, bounce rate or keywords that actually convince readers to land on your site, you should use GA to satisfy your curiosity and find out whether or not your current SEO plan is actually enabling you to gain traffic.

3)Google Search Console. Would you like to be able to diagnose crawl errors and improve the overall state of health of your website? If so, start using this tool and unlock its full potential to manage your site and its potential technical issues the easy way.

4) Website Auditor. Worried that your onsite content is far from being your strongest point? If so, put it to the test using WebSite Auditor. This tool will help you optimize your pages for specific keywords and rank higher in search engine results. Both free and paid versions are available.

5) Screaming Frog SEO Spider. This handy desktop program basically sends a crawler to your website and provides a spreadsheet-like, detailed report on all the crawled pages. Apart from the fact that it lets you identify and address potential technical issues, this SEO tool also offers punctual info on various important page elements such as H1 tags, URLs, title tags, meta descriptions and more. The basic version is free, but you can always choose to pay around 150 dollars every year to unlock various useful extra features and get the licensed version.

Truth be told, measuring your own SEO success can be difficult, especially if you lack the experience it takes to interpret different metrics correctly and draw the right conclusions. If you need some expert guidance to complete this task, just subscribe to our newsletter or give us a call and we’ll come up with the best solution to this optimization challenge.

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