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  • Shane Smith

How to Set Up Google Search Console

If you want to take your website to the next level and make sure it stays search engine-friendly in the long run, it is highly recommended to start using Google’s Search Console also formerly known as Webmaster Tools is an essential software designed to help you improve your site, boost traffic and cope with the ever-changing rules and guidelines set in place by Google.




Why Bother?

Search Console can bring you a wide range of benefits. In short, this software allows you to understand what’s really going on with your website at any given point in time. Instead of hiring a consultant, you can just set up your very own Google Webmaster Tool account and put it to good use to focus on the most important technical particularities of your web page. In many ways, GSC may remind you of Google Analytics.

However, there is a notable difference between these 2 programs: unlike GA, GSC is less business and marketing-related. If, for some reason or another, Google wishes to send you some sort of message related to your website, it will reach you through your Google Webmaster Tool account. Therefore, a GSC account is an invaluable ally because it reinforces your connection with Google, allows you to anticipate, identify and address potential problems impacting the functionality of your website and ensures a successful ongoing optimization process and increases in profitability and online popularity. In this context what’s not to love about this free software?


Getting Started

To be able to make the most of your GSC account, you have to follow the simple steps listed below:


1) Create your own Google account by going to google.com and hitting the “you” option. By setting up your account you will benefit from a Gmail address and will also get unlimited access to various other Google applications that may come in handy at some point.


2) Set up Your GSC account by visiting http://www.google.com/webmasters/tools. Here you’ll have to sign it with the Google account that you’ve just created. It is highly recommended to sign in with the same account that you currently use for Google Analytics. Next, you have to hit the “add a site” button and then enter the URL of your website.


Afterwards, you have to demonstrate that the website whose evolution you wish to monitor via GSC is actually yours. To complete this important step, you can choose from different methods to prove ownership. The easiest one is to confirm that you are the owner of the website through your very own GA account. To make it work, you would have to be the administrator of your Google Analytics account. In case you only have user permission, you should get in touch with the administrator of your website and ask him to make a quick change by upgrading you. Hit the Verify button and you’re ready to go! This is the final step that you should follow. After completing it, you should be able to use this handy software. You should know that there are other ways to verify your page, which do not involve your GA account.


Second method: In case you can edit the HTML code of your website, rely on the HTML Tag method. Add ameta tag displayed by Google, which starts with the “<meta name=” structure. Paste the meta tag on your home page, in the <head>section. Hit the Verify button to finalize the setup and make sure you don’t remove the new meta tag after verifying your website.

Third method: If the first methods detailed above don’t work for you, use the domain name provider alternative. Just select your domain provider or registrar, follow the detailed instructions and hit Verify at the end.


Regardless of the method you decide to use to verify ownership, do keep in mind that you will be able to check out dataafter a few days within your successful setup. Just in case you get stuck somewhere along this otherwise straightforward process, note that Google also offers you a basic set of instructions to simplify your mission.


So Now What?

At this point, congratulations are in order. You have successfully created a GSC account. To start using it, you just have to check out http://www.google.com/webmasters/tools/, log into your account and start exploring the plethora of useful tools available out there, which can support your optimization efforts and enable you to enhance your website’s overall performance.


A GSC account can be one of your most powerful SEO tools. Make the most of it to take your website a step up. If you need additional info to succeed, just subscribe to our newsletter or contact us, tell us your story and let us help you speak SEO fluently, improve your website design and gain a much-needed competitive advantage.

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