Moz's The State of Local SEO Industry Report 2020 Takeaways
Every year the people at Moz put out a report that aims to survey business owners and marketers who operate in the local search marketing space. The 2020 report was just released and contains some interesting information having to do with the state of local SEO before the pandemic and also during it. This makes it a great read. The link is below and I have some takeaways for you.
The State of Local SEO Industry Report 2020 Takeaways:
-Obtaining and monitoring reviews will continue to grow in significance.
-33% of businesses surveyed are not ready for mobile first indexing.
-70% of marketers saw marketing cut in a company's budget as a result of COVID-19.
-Proximity shifted to #3 as the most important ranking factor for the local 3 pack.