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  • Shane Smith

Should I Invest in PPC or SEO?



First, let's start with defining what SEO and PPC are.


Search engine optimization is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results, and excludes the purchase of paid placement. (SEO- Organic)


Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines. (GoogleAds)


I get this question a lot from my clients early on. I always say that if you have the budget it is better to invest in both because - if done properly both will yield awesome results. However, it's not always probable that your company can afford to invest in hiring an SEO consultant and at the same time spending enough mullah on GoogleAds to make an impact (PPC).


There are some questions to ask first. If you are going to invest in PPC then there needs to be an eye on it on a regular basis in order to ensure the best results are being achieved. Are you able to put in the the time for this? You can set up a campaign and let Google run them by themselves with minimal involvement, but I have found that this typically produces poor results.


There are Pros of course to both investments. With SEO you will be investing in long-lasting visibility efforts that you in the future won't have to pay for. You will also be pulling in traffic from the pool of searches that will never click on an ad. With PPC you can climb right to the top and start generating leads which SEO can't do as quickly. Make sure that you are targeting the right demographics and put some thought into your ad copy to help ensure relevant clicks.


-Shane

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