• Shane Smith

Survey Says! Update Your Website

A new survey just released from Blue Fountain Media offers data that encourages businesses to make simple efforts to keep their websites updated. Failure to do so can cause significant brand damage. Some highlights from the survey are listed. The full survey can be found by following the link below.

  • 81% of respondents think less of a brand if their website is not updated.

  • 43% ranked ease of use as a top priority in making their online experience better, over secure transactions, and privacy.

  • 40% say a search box is the most important feature on a content website.

  • 81% of respondents will think less of a brand if their website hasn’t been updated in years, in fact, 39% would think twice about using a product or service if the website isn’t fresh, user- friendly, and current.

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