• Shane Smith

Unpacking a Google Core Update


Google is rolling out their latest BROAD CORE algorithm update. So far this semiannual event is producing some fantastic reactions all over social media. Some of these are poking fun at the continuing saga of SEOs Vs. Google. Some seem to be confident while others are nervous. I think we can count on these truths...

->We don't know exactly how this update will directly affect websites. We will have to look at data as it comes through in the coming weeks to months. The sites most affected are sites that center around health and wellness, medical, financial, and legal niches. I do think it is safe to say that all sites in some way are affected but generally the case is that most sites you never see a massive impact. For ex. a local service website would be LESS affected than a national medical website that relies heavily on trust signals.

->We know who runs Google and what they own and they will continue to make it difficult for small businesses to compete fairly anywhere, whether it be the SERPs or social platforms.

->On that point, we can still take appropriate actions, considering what Google addresses publicly and then make informed decisions coupled with our own experience and that of other trusted experts to base SEO priorities.

->SEO is still valuable. It still works. Remain CUSTOMER focused in your strategy development, content and it's distribution/backlink outreach, and follow technical best practices and you will be rewarded.

->Google has been telling us what good content is for years (HINT=Customer focused) and how to develop more trust. Fact is that you will be rewarded if you have been following their guidelines for years and if you haven't, then now is the time.

->Beginning next year Google is making Core Web Vitals a live ranking factor combined with existing page experience metrics. This is what Google has addressed publicly

While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.

Stay tuned for more exciting tips and news in SEO.


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